An online moms club
When it comes to being a mother, isolation is not a good thing. It goes against the bulk of human history to turn away from communities that can offer support, advice and a sympathetic ear. The currency of having a network of experienced mothers to draw strength from when all the questions of giving birth to and raising children arise can’t be ignored. It’s like guaranteed loans or a no faxing payday loan. Mothers give to each other and everyone benefits.
But what if your mothering network is of the online variety? For whatever reason, afternoon tea isn’t happening in your town, so you’re depending upon the World Wide Web. Check out sites like Modern Mom. It’s choc full of useful information.
Now in v2.0 – with Brooke Burke
Kara Swisher blogs for All Things Digital that Modern Mom has received a fresh relaunch with a celebrity face. It seems that Brooke Burke, the model/TV star/”Dancing With the Stars” champion, wants to share her own experiences as a mother, while helping other moms in the process. And this isn’t her first trip into e-Commerce, as Baboosh Baby indicates. In addition to Burke, Lisa Rosenblatt (wife of Demand Media founder Richard Rosenblatt) will be a business partner. Between the two mothers, they have seven children. They hope that the equation “celebrity + mom + tips galore” will equal success.
Burke and Rosenblatt purchased the existing Modern Mom site, put it through a redesign and revamped it with original content and material from Demand Media. They don’t currently have a big brand name behind the endeavor, so the group is hoping to capitalize on Burke’s online (and offline) popularity. That may prove fruitful, as she has 562,522 Twitter followers, a huge Facebook friends list and other social networking successes.
Creating a successful business
“I think I am passionate about this and want it to be organic,” said Burke. “There are a lot of places for moms to go online, but they tend to cut up the experience, while we’re focusing on information and tools from pregnancy to the teen space, since being a mother does not stop at any one point.”
As Rosenblatt see it, it’s about delivering relevant content as opposed to merely being an extended commercial for a particular brand of mothering/child-related product.
“We wanted to be a place for people to feel involved easily, so they could feel comfortable,” she said. “We’re the audience for what we are offering, so we think we know what people want.”
Being a community
When a mom needs information, she doesn’t want to have to wade through an overwhelming amount of unrelated information to get there. That’s where Modern Mom is hoping it can step in and help. They’ll offer tips, shopping suggestions, ideas on health and beauty, food choices, home management articles and more. There will be videos, blogs and message boards, as well as a celebrity area called Mommywood… because everyone likes to know how the rich and famous do it, now and then.
There’s certainly competition out there for what Modern Mom is attempting. iVillage, BabyCenter, Momlogic and Mommy Track’d are just a few of the names – and there are plenty more. Since the field is advertising-friendly, there’s always the potential for that monetary support. Like consumers in need of guaranteed loans and a no faxing payday loan or two, advertising dollars for a Web site can make the difference. According to Burke and Rosenblatt, Modern Mom is already on its way in this all-important department.
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