Adolphus Bush launched in 1876 the Budweiser “Bohemian-style” pale lager which immediately was a success. Anheuser-Busch, the Busch family corporation, helps a 50.9 percent share of the market of all beers sold within the United States of America This was based on a report by St. Louis Business Journal done in 2008. Later that very same year, nevertheless, Anheuser-Busch sold most of its stock to Belgian-Brazilian beer magnate InBev. American sales went down then. This is since the “King of Beers” grew to become “de Koning van Bieren” after selling off. In order to bring drinkers back into the fold, reports St. Louis Today, Anheuser-Busch InBev will be giving away free beer – yes, totally free Budweiser – on September 29 during National Happy Hour.
Budweiser is free with the advertising
Around 500,000 free Budweiser beer samples in 6- and 12-ounce sample sizes, depending on local and state rules, will be given out by participating bars and restaurants. The business is attempting to raise the share of the market between September 25 and October 3 with the “Grab some Buds” advertising campaign. The hope is to acquire it back to the 26 percent it was in 1988 from the 9.3 percent it is now. Apparently, drinkers ages 21 to 27 have not ever even picked up de Koning van Bieren meaning the advertising is mostly to drinkers in their mid-20s.
“We want to close that gap,” Anheuser-Busch InBev President Dave Peacock told St. Louis Today.
Deep fried beer in Texas
At the 2010 Texas State Fair, there is one person to find. You would like to discover Mark Zable out there. He’ll be preparing ravioli-sized deep-fried beer, which could (in moderation) make a fine complement to de Koning van Bieren or your beer of choice. Salty pretzel dough pockets are filled with beer, then dunked in 375-degree oil for 20 seconds. It is the perfect amount to keep the alcoholic content in there when also cooking the dough all the way. The London Telegraph reports that diners discover the treat delicious, and that Zable is trying to patent the cooking process, which may or may not include other secret ingredients.
For the record, Mark Zable uses Guinness. There isn’t any Koning van Bieren.
Additional reading
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
